The glass facade of the SuperMoon Bakery (#newforkcity, #eatingnyc) has a pleasing symmetry to it. Two black rectangles sit on either side of a square, a neon smiley face suspended upside down in the center. Inside, a few small cylinders of pink marble serve as tables, but seating for customers is limited. Most of the shop is dedicated to a massive counter, along which the day’s selection of colorful, decorative pastries are carefully spaced (#foodgasm, #dessertporn). Behind the counter are rows of tightly packed boxes, stacked to shoulder height, and coated in a reflective silver that produces a rainbow sheen (#iridescent, #myunicornlife).
The croissants and donuts on offer are quite tasty, but for many customers, that isn’t the main attraction. For the steady stream of tourists and bloggers who stopped in while I was there, the shop is first and foremost a visual treat, offering itself up as a backdrop for user’s to craft a winning Instagram post. The content of your photo is impor…
The croissants and donuts on offer are quite tasty, but for many customers, that isn’t the main attraction. For the steady stream of tourists and bloggers who stopped in while I was there, the shop is first and foremost a visual treat, offering itself up as a backdrop for user’s to craft a winning Instagram post. The content of your photo is impor…