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Showing posts from December 13, 2017

Instagram gets more #interesting

The glass facade of the SuperMoon Bakery (#newforkcity, #eatingnyc) has a pleasing symmetry to it. Two black rectangles sit on either side of a square, a neon smiley face suspended upside down in the center. Inside, a few small cylinders of pink marble serve as tables, but seating for customers is limited. Most of the shop is dedicated to a massive counter, along which the day’s selection of colorful, decorative pastries are carefully spaced (#foodgasm, #dessertporn). Behind the counter are rows of tightly packed boxes, stacked to shoulder height, and coated in a reflective silver that produces a rainbow sheen (#iridescent, #myunicornlife).

The croissants and donuts on offer are quite tasty, but for many customers, that isn’t the main attraction. For the steady stream of tourists and bloggers who stopped in while I was there, the shop is first and foremost a visual treat, offering itself up as a backdrop for user’s to craft a winning Instagram post. The content of your photo is impor…